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Bachelor of Business Administration Program

What is Bachelor of Business Administration (BBA)? Bachelor of Business Administration (BBA) is an undergraduate degree designed to provide students with a strong foundation in business principles and practices. This program covers a wide array of subjects, including marketing, finance, management, and economics, equipping graduates with the essential skills needed to succeed in various business environments. The BBA prepares students for entry-level positions in the corporate world and serves as a stepping stone for further education, such as a Master of Business Administration (MBA). With a focus on practical application and real-world scenarios, the BBA program fosters critical thinking and problem-solving abilities essential for any aspiring business professional.

BBA Program Overview

The Bachelor of Business Administration (BBA) program offers a comprehensive that equips students with essential knowledge and skills in business principles and management practices. This program encompasses a wide range of topics, including finance, marketing, human resources, and operations, reflecting current business practices in today's dynamic organizations. By engaging with real-world scenarios and case studies, students will develop the ability to analyze, strategize, and implement effective business solutions. Graduates will be well-prepared to thrive in various roles within the business sector.

Program Learning Outcomes 1

Demonstrate the use of effective oral and written communication and professional presentations. Explain the importance of leadership, organizational culture, human relationships in organizations, and the importance of integrity and professional ethics in a business setting

Program Learning Outcomes 2

Identify and analyze managerial and organizational information needs using qualitative tools, quantitative tools, and information technologies to assist in business organization decision-making

Program Learning Outcomes 3

Apply the four management principles of planning, organizing, leading, and controlling in business operations. Describe the design, development, and implementation strategies that enhance the marketing of products and services

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